San Diego, CA. (Top40 Charts/ PassmoreLab) – For a guy who once vowed, “I Can’t Drive 55,” Hall of Fame rock musician Sammy Hagar has done the best job possible to keep jammin’ the pedal to the medal for over 30 years. From his dues days with early ’70s radio staple Montrose to a successful, hit-filled solo career to a star turn fronting the legendary Van Halen and then back to a hit-filled solo career again – Hagar has stuck to it longer than most and kept the needle firmly in the red all the way. Now digital imaging technology leaders Lucid Dreams/PassmoreLab are nitro-fuelling the Red Rocker into the 3D fast lane with a new live video capturing a blazing performance in Cabo San Lucas, Mexico.

Each year in October, Hagar’s Cabo Wabo Cantina in southernmost Baja California is host to a multi-day birthday celebration for its founder and chief Wabo. Hagar holds court on the cantina’s raucously festive stage, festooned with bottles of his signature brand tequila, and graced by special guest performers along with Sammy’s regular band, the Wabos. But you can’t talk about Sammy Hagar without talking about his legion of loudly loyal fans, who proudly call themselves Redheads and ensure that every show is standing room only and high-energy throughout. Plus, the freely flowing cactus juice doesn’t hurt!

The video team was able to capture the full party spectacle, as each night Sammy and his band ripped through big red classics and some soon-to-be from his upcoming release, entitled ‘Cosmic Universal Fashion’ (Loud and Proud/Roadrunner). “Our digital 3D projects significantly enhance a viewer’s sense of reality,” says Lucid Dreams president James Humann. “When we approached Sammy Hagar about shooting live-action 3D at ‘Rockin’ Cabo 2008,’ we envisioned creating a film that would be immersive for the audience and provide a sense of participation and actual physical presence at one of Sammy’s sold-out shows. That was the experience I got from the recent ‘U2 3D’ movie, and that’s what we felt we could bring to Sammy’s performance.

“During production, we were amazed by the number of fervently loyal fans that travel to remote Cabo San Lucas year after year to live the ‘Cabo Wabo experience.’ We filmed four shows, and every performance was like walking into the middle of a giant New Year’s Eve bash. The Cabo Wabo Cantina isn’t a large space, so that presented some issues from a production standpoint. We had to take a very commando approach for shooting in the midst of a very enthusiastic crowd.” Away from the applauding crowds, Hagar has expanded his rocker persona into that of a successful entrepreneur, which began with the opening of the original Baja Cabo Wabo Cantina followed by locations in Lake Tahoe, Nevada, and recently in Fresno, California. His premium tequila, introduced in 1996, has also been a smash hit. Recently he launched a health charity venture under the new Hagar Family Foundation, which donates 100-percent of proceeds from licensing through a growing chain of Sammy’s Beach Bar & Grill restaurants in major US airport terminals, beginning in Hawaii. Hagar is an outspoken voice for community action and giving something back to the less fortunate, particularly children, and his foundation aims to assist individual families with health care needs.

“We’re excited to work with Lucid Dreams/PassmoreLab in producing a 3D video,” says Hagar. “Our concerts and fans are energetic and loyal. Every year at our birthday bash we have a large number of fans show up with lots of energy. We feel 3D will give our music even more punch and provide our fans with an immersive experience of the annual Cabo Wabo birthday bash. If you can’t be there, 3D is the next best thing.” Lucid Dreams/PassmoreLab have built a strong presence in the area of stereoscopic live-action performance, producing recent 3D projects with Hagar, New York garage-glam phenoms Semi Precious Weapons, and LA art noir group Miss Derringer. Taking a very collaborative, art-foremost approach to working with artists to translate their music and creative energy into a striking new visual medium, the company utilizes specially designed equipment and innovative techniques to capture the complete experience of being in the live setting. “Working with the 3D filmmakers was a painless process and they were fun to work with,” adds Hagar.


Lucid Dreams 3D partners with PassmoreLab to produce 3D conversion of “Wicked World” animated music video, featuring punk-pop champions Osaka Popstar.

SAN DIEGO, CA (PRWEB) JULY 17, 2008 – HIGH-KICKING CHEERLEADERS. FIRE-BREATHING DEVIL DOGS. RAIN-CLOUD-BREATHING COUNTER-

devil-dogs. Punk-Rock Superheroes. Get ready, it’s Osaka Popstar in 3D! And giving OP the ultra-dimensional force to fight evil, it’s digital 3D technology developers PassmoreLab, who have joined forces with media content company Lucid Dreams 3D to produce the new stereographic video for “Wicked World,” the lead single from the band’s debut LP Osaka Popstar and the American Legends of Punk.

Released originally in 2006 as a conventional 2D video, “Wicked World,” created by the renowned Japanese cult animator Mari-chan, was an instant hit with its classic anime imagery propelled by the driving, hook-laden music of Osaka Popstar. The band is the inspired collaboration of its creator/frontman John Cafiero, along with punk legends Marky Ramone (the Ramones), Jerry Only (Misfits), Dez Cadena (Black Flag), and Ivan Julian (Richard Hell & The Voidoids). Cafiero is a true creative visionary and longtime collaborator of the Misfits, having produced, among other hits, their 2003 Project 1950 CD – the highest-charting release in the band’s long and storied career. Cafiero also produced and directed the acclaimed 2004 DVD, RAMONES RAW. Additionally, he has extended his considerable talents into the areas of film animation, toy development, and merchandise licensing through the Hard Rock Cafe franchise.

“I became acquainted with John Cafiero of Osaka Popstar and the American Legends of Punk in a previous life as in-house counsel for Hard Rock International,” said Lucid Dreams 3D president, James Humann. “I’ve loved Osaka Popstar since the very first time I heard their first CD and, as someone who loves punk music, it’s tremendously cool to be associated with these heroes of American rock ‘n’ roll.”

“We’ve done some conversion of cartoon content before,” continued Humann, “so we are confident that the ‘Wicked World’ video is going to look fantastic in 3D. In addition, we’re looking forward to continuing our relationship with Osaka Popstar beyond this initial project. Lucid Dreams 3D is also currently in negotiations with several other musical artists to establish the company as a leader in providing 3D musical content.”

“In my initial dealings with James Humann at Hard Rock International, it quickly became obvious that he’s a schooled music fan with discerning tastes,” said OP frontman John Cafiero. “It was really flattering that he gravitated as much as he did to Osaka Popstar, and I was thrilled when he and Lucid Dreams 3D approached me about converting the animated music video, ‘Wicked World,’ into this rich new format. James and the entire Lucid Dreams team are both forward-thinking and passionate about their projects. Combine that with an exciting new hi-def technology and an army of fire-breathing devil dogs reaping havoc in 3D, and how can you not be on the verge of something white hot!”

The enthusiasm for the project is shared by PassmoreLab founder and president, Greg Passmore, who observed, “‘Wicked World’ is fresh and fun and bright and lively, and is well suited for conversion into 3D. The cell-animated conversion leaves tremendous room for interpretation of depth to our stereographers. For example,” noted Passmore, “there’s a section of fire-breathing dogs that burn down an entire city, and in this sequence we’re taking considerable liberties at determining how we can apply depth to further enhance the imagery and make it appear larger than life. There are so many instances where the symbolic imagery lends itself well to dimensionalization. We think the 3D conversion will be a hit not only with anime fans, but with punk and pop-culture enthusiasts in general.”

About Lucid Dreams 3D:
Lucid Dreams was formed to express 3D technology and art for on-location entertainment, trade shows, and advertising. James Humann founded Lucid Dreams, coming from business affairs and trademark management at Hard Rock International. With a law background and experience in protecting client’s IP, Lucid Dreams can help clients develop technology, produce content and protect the assets they provide.

About PassmoreLab:
PassmoreLab was established in San Diego, California, in 2003. The company’s staff is comprised of programmers and scientific engineers, and also includes graphic artists, videographers, stereographers, a musical composer, and even a biologist. PassmoreLab facilities include a full studio, video/film post-production, an optical development lab, and a software development environment. PassmoreLab is a firm with staff located around the world, with offices in San Diego, South Africa, Russia, and the Philippines.


New Wave legend DEVO and 3D producer Passmorelab will premiere the MONSTER MAN 3D sci-fi music video at MIPCOM 2012 in Cannes, France.

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San Diego-based 3D production studio Passmorelab completes pilot episode of GLIMPSE 3D a multi-part documentary television series filmed in native 3D that reveals how everyday items are manufactured.

Passmorelab announced today that it has completed production of the premiere episode of GLIMPSE 3D. This multi-part documentary television series is the first of its kind to be shot entirely in native stereoscopic 3D. Each episode takes viewers on an immersive behind-the-scenes tour of the world of modern manufacturing and features in-depth look at three different company’s processes, history and successes through personal interviews with company owners and spokespersons.

In the first episode, the GLIMPSE 3D crew explores three iconic San Diego-based companies: Taylor Guitars, Stone Brewing Company and Noll Surfboards.

For audiences, the show offers a 3D behind-the-scenes “glimpse” into each manufacturer with narration by a unique story teller. “In Glimpse 3D, we use state-of-the-art 3D camera technology to reveal how common everyday items are made but, unlike other productions in this genre, we also take an in depth look at each respective company and try to show what makes them unique or special,” said James Humann, Director of Business Affairs for Passmorelab.

“We have plans to film the making of a variety of interesting products at locations worldwide. For the first episode, we chose Noll, Taylor and Stone because they are all iconic brands within their respective category,” added Greg Passmore, CEO and founder of Passmorelab. “We worked with Jed Noll previously on our documentary film Physics of Surfing 3D so we knew of his passion for making surfboards. Stone and Taylor are two companies that have a sense of corporate responsibility we can relate to and both brands are experiencing tremendous growth because of their reputation for quality. We enjoyed working with all three.”

Taylor Guitars is headquartered in El Cajon, California and is world renowned for blending an innovative use of modern technology with a master craftsman’s attention to detail. Established in 1974, the company has evolved into one of the world’s leading manufacturers of acoustic and electric guitars. Many of today’s leading musicians including Prince, Dave Matthews, Taylor Swift and Jason Mraz make Taylor their guitar of choice. Audiences will get to see the master craftsmanship necessary to produce such a beautiful instrument.

Stone Brewing Company, based out of North County San Diego, has been creating award winning craft beer since 1996. Stone is the 11th largest craft brewery in the United States and has been named “All-Time Top Brewery on Planet Earth” two times by Beer Advocate Magazine. Audiences will get a behind the scenes tour of the facilities and see the creation process as hops, yeast, malt and water are transformed in to crisp, flavorful, delicious beer.

Noll Surfboards is a San Clemente-based surfboard manufacturer opened in 2009 by Jed Noll, son of legendary big-wave surfer Greg Noll (the first person to surf Banzai Pipeline). Jed Noll grew up shaping surfboards in his father’s shop, and in an introspective interview, he speaks about the secrets of traditional surfboard shaping. Audiences get a unique look in to the art of crafting a custom surfboard and get to experience in 3D how custom performance boards are shaped using techniques handed down from father to son.

“Passmorelab is developing programming content for all 3D platforms including theatrical, broadcast, and mobile devices. We’ve studied the industry and have established a large network of 3D distribution channels around the world. After talking to many content buyers, we have a good feel for the market and believe this type of evergreen documentary programming will be popular in many cultures and territories around the world. Part of our focus at Passmorelab is to develop quality 3D programming that is tailored to the needs of our clients. We feel Glimpse 3D will be a big hit worldwide,” said Michael Williams, Director of Sales and Distribution of Passmorelab.

The entire first season of Glimpse 3D is available in both 2D and 3D for broadcast licensing. Representatives of Passmorelab will be presenting the show to buyers at the international TV and entertainment trade show, MipCom 2012, during October 8-12, 2012 in Cannes, France.

About Passmorelab
Passmorelab is a San Diego-based stereoscopic 3D studio that specializes in 3D production and distribution. The company’s California facilities include a full 3D production studio, post production suites and software development labs. Passmorelab’s state-of-the-art 3D technology has been used on many major Hollywood films and, as an independent film production company, Passmorelab produces its own 3D films including science and nature shorts, broadcast television programming, and documentary and feature films. The company also focuses on 3D production for music videos and has worked with several high profile artists including Linkin Park, Slash, B.o.B. and Death Cab for Cutie. Passmorelab operates a separate distribution/sales office
in San Diego that specializes in the licensing of 3D content to independent theaters, science centers, museums, planetariums, 3D television broadcasts and 3D mobile devices.


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PassmoreLab, the San Diego-based 3D production studio, has teamed up with indie-punk-rock outfit Osaka Popstar for a stereoscopic 3D version of the band’s “Insects” music video. The song was written by the Kids of Widney High, a music group composed of disabled students from the special education J.P. Widney High School in Los Angeles.

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The video is a product of producer John Cafiero (Osaka Popstar), and British cult animator Joel Veitch, known his series of “Rather Good” videos. The cartoonish, yet photorealistic, animated music video consists of a militia of punk rock puppies, armed with guitars and walls of amplifiers.

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Osaka Popstar, which has included members of the Misfits, the Ramones, and Black Flag, previously tapped Passmore for their “Wicked World” video, a product of Cafiero’s collaboration with Japanese cult animator Mari-Chan.

With the recent growth of 3D screening platforms — theaters, television, mobile devices — PassmoreLab has staked out a solid niche. “Our 3D production style works well for music videos and we enjoyed working on the ‘Wicked World’ project with Osaka Popstar,” says Greg Passmore, President of the company. “We saw ‘Insects’ as a wonderful opportunity to jointly promote the incredible special education program at J.P. Widney High School [KOWH].”

Such notable musicians as Smokey Robinson, Jackson Browne, Marilyn Manson, and the Beastie Boys’ Adam Horowitz have all cited themselves as fans of the KOWH. The band has released several albums and a biographical comic book and are chronicled in the feature-length rockumentary Act Your Age: The Kids of Widney High.

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Kids’ comic book bio

Popstar poobah John Cafiero says “It’s genuinely satisfying to see Osaka Popstar’s cover of ‘Insects’ turn new audiences on to KOWH and their work. I’ve been a longtime fan, so it was great fun covering the song with a different sonic approach. When we charted on alternative radio with the single, it was like a personal victory. I’m a huge aficionado of what’s commonly known as ‘outsider art’ and, from my perspective, outsiders are insiders. That’s been a punk credo since the initial movement of the 70’s.”

“We brought something to a wider audience-in a punk rock Trojan horse-that might not have been given a chance by some otherwise. Many people were turned on to something new without even realizing it initially. When they delve further and learn the back-story, they appreciate it even more, and I find that fun and inspiring.”

Both “Insects 3D” and “Wicked World 3D” are available for distribution on multiple 3D platforms including mobile devices, video on demand, television broadcast and theatrical. All of the producer’s net proceeds from the distribution of “Insects 3D” will benefit J.P. Widney High School.

passm2_t620The time seems ripe for such distribution of 3D films content, especially since last year’s release of the first 3D-enabled smart phone, the HTC Evo 3D. Says James Humann, Executive Producer with PassmoreLab, “With the recent launch of the Nintendo 3DS and with LG’s Thrill and Samsung’s Galaxy 3D hitting the U.S. market…the entire music industry is excited about the growing opportunities to deliver 3D music videos via ‘glasses-free’ handheld devices. Band managers and labels are seeing 3D as a visual innovation that can transform a music video from primarily a marketing device used to promote record sales into a legitimate source of consumer entertainment.”

passm5_t620The Bay Park–based PassmoreLab was founded in San Diego in 2003 by company president Greg Passmore. “One of the really great things about the 3D conversion we’re doing,” he says, “is that a lot of content that otherwise may be seldom seen is now getting a new and fresh look. It also creates a more immersive experience for the viewer.”

Last year, Memphis, Tennessee teen pop duo Memphis High had one of its videos converted to 3D by the company.

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“Criminal Love” features 16-year old Witt McKay and 17-year old Grant Vogelfanger in full stereoscopic 3D amidst bustling traffic, hoisting signs up to passing cars and wooing girls on the beach. The video followed up the company’s 3D reworking of Linkin Park’s “Iridescent,” from the Transformers: Dark of the Moon soundtrack. Passmore also worked with Chicago rock band Plain White T’s on a 3D conversion of their “Rhythm of Love” video, off their Wonders of the Younger album.

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The 3D music video is highlighted on a Mitsubishi 3D demonstration reel, used (potentially) in over 11,000 North American retail locations, and the company also produced a video with Slash, with all stereoscopic aspects produced in San Diego. The company’s multimedia 3D production studio now boasts an extensive library of 3D content for licensing.

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One of Passmore’s early on-site creators was famous San Diego neighbor Michael Page.Though best known for his stint with Iggy Pop (1979 to 1984), bassist Page has also performed and recorded with David Bowie, Chubby Checker, Jerry Lee Lewis, and New York Dolls guitarist Sylvain Sylvain, with whom he formed the band Criminals.

passm3_t620“Iggy introduced me to Johnny Depp around ‘92,” says the Kearny High graduate (1968), “and Johnny put me in charge of throwing a band together with him, the Vipers. However, that project ended up clashing with his movie shooting, so that’s when I bailed on live road gigs in favor of working at home, scoring for films.”

Page, who grew up in North Park, lives near Banker’s Hill. “We teamed up with rock photographer Bob Gruen,” says Page, “to convert his well-known iconic images to a format that can be viewed on stereoscopic displays.”

Gruen was the personal photographer for John Lennon and Yoko Ono, and served as tour photographer for the Clash and Kiss. His extensive photo archive includes the Rolling Stones, the Ramones, Elvis Presley, Bob Dylan, the Talking Heads, Led Zeppelin, Muddy Waters, Patti Smith, Bo Diddley, Blondie, Bob Marley, and the Sex Pistols.

“It would be incriminating to say how far back I go with Bob, so let’s just say that we’ve both seen a lot and are blessed to be alive to tell about it,” jokes Page. “We had the recent opportunity to bring Bob from New York to the lab in San Diego, to see what we were cooking. I knew he would flip, and boy did he ever! As I recall, after his initial shock reaction at seeing our work, his first whispered words were ‘I’ve seen the future.’”

Bassist Page prefers his current gig to the rock and roll lifestyle. “It’s a lot less dangerous than dodging bottles with Iggy Pop,” he says.

Another 3D Passmore video was done for glam act Semi Precious Weapons. “Including the champagne and a gallon of gold body paint, it ran about $30,000,” says Page.

“We shot the entire project in one long day but spent a considerably longer time building the sets and even longer time cleaning up afterwards. The cost for a 3D production is significantly more than 2D, partially due to the complex editing processes.”

PassmoreLab didn’t recruit a local band for the video (which included “taxidermy and glam ghouls spewing metallic body fluids,” according to Page) but used a New York City band, the Semi Precious Weapons.

“The band was awesome and ripe for 3D,” says Page. “The front man Justin is so full of energy and so animated…they seemed to muster up an artistic concoction that had similar tastes and sensibilities as my old cronies the New York Dolls, sprinkled with a bit of Iggy Pop flavoring.”

“Magnetic Baby” was shot in San Diego, in both 3D and 2D format. “We are interested in releasing the 3D version in Japan, where they have been successfully broadcasting 3D television for a while now.”

So why make the investment? According to the titular head of the company, “PassmoreLab is in the business of producing films and as part of this function finances and performs production services in exchange for back-end revenue off the resulting content.”


ScreenHunter_03 Sep. 29 13.00Jim here. It’s zombie night at the 5th Annual Johnny Ramone Tribute in the Hollywood Forever Cemetery on October 3rd. Not only is the world 3D premiere of NIGHT OF THE LIVING DEAD (NOTLD) taking place, but NVIDIA will also be there to allow attendees to dispose of zombies in stereoscopic 3D with their 3D Vision technology and Capcom’s RESIDENT EVIL 5!

PassmoreLab did the modern conversion of NOTLD and they are really looking forward to showing their 2D to 3D expertise at the festival.

Rose McGowan(GRINDHOUSE) will be on hand to introduce the movie.

ScreenHunter_01 Sep. 29 12.56The event is open to the public for a $10 per person minimum donation, with proceeds benefiting the Johnny Ramone research fund at USC Westside Prostate Cancer Center. Gates open at 5:30 pm. Picnic dinners, drinks (including alcoholic ones), pillows, blankets and small chairs are permitted. Attendees will receive free commemorative 3D glasses upon entering.

NVDALOGOResident Evil 5 is the latest PC game to take advantage of NVIDIA 3D Vision technology, which transforms standard games into eye-popping, jump-out-of-your-seat, 3D experiences. Not only did its creator Capcom design “out-of-screen-effects” to scare the daylights out of gamers, they also rendered all of the game’s cinematic cut-scenes with the same immersive 3D effect. The critics have raved about the game running on NVIDIA 3D Vision. Said Jeff Haynes of IGN.com,”Resident Evil 5 was designed to fully take advantage of 3D, [with] certain segments of the game piercing the digital ‘fourth wall’ with a sense of negative depth that is quite incredible.”

“Night of the Living Dead was one of Johnny Ramone’s top ten horror film favorites of all time,” said John Cafiero, chief of staff of the Johnny Ramone Army, an official entity acting on behalf of the seminal punk rocker and his Estate preserving the icon’s memory and legacy. “What better way to celebrate the world premiere of this incredible flick in 3D than to give people a virtual experience to fight the living dead in Resident Evil 5 in 3D on NVIDIA’s latest gaming hardware.”

For more information: 5th Annual Johnny Ramone Tribute, NVIDIA 3D Vision, PassmoreLab.


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The cinema might be being filled with new 3D movies, but what if we could go back in time and film everything in 3D? What movies would you want to watch again with a pair of polarized stereoscopic glasses? We asked Greg Passmore, president of PassmoreLab, to give us the top 10 films he would have converted to 3D…and may STILL convert, if he has the chance!

While his studio is probably not a name you’ve heard of (yet), PassmoreLab is the world’s largest 3D content provider, specializing in both creating new 3D content and converting previously-shot 2D content into full digital 3D.

Blade Runner
“This has got to be high on anyone’s list. It certainly is on ours. All those lights, the action, the futuristic scenery. Whether it’s the opening sequence or when the female replicant falls through the plate glass window, we know your eyes wouldn’t be able to take it all in”.

Apocalypse Now
“Duvall’s famous line ‘I love the smell of napalm in the morning, it smells like victory’ in 3D would be even more mind-numbing, surely. Then you’ve got all the jungle messing with your mind and — what about that fan scene — we bet that would be really trippy in 3D”.

The Shining
“Here’s Johnny!” As Jack Nicholson throws his face at you giving you the shivers. Combine that with the boy on the bike whizzing around the corridors of the empty hotel and you’ve got yourself a 3D movie that is surely scarier than the flat 2D version”.

Planet Earth
“Natural history documentary from the BBC that is stunning as it is, throw in some 3D for good measure and it would be like the animals are actually in your living room stealing your TV dinner. Anything underwater is always impressive in 3D, just imagine how cool it would be here”.

Koyaanisqatsi
“A Philip Glass soundtrack, a movie that is experimental in the first place. Enough said”.

Nuremberg Trials
“Showing that 3D isn’t just for the action-packed Hollywood blockbuster 3D can be used to bring documentaries to life and in this case the 1947 film of the Nuremberg Trials”.

Requiem for a Dream
“Indy film about the lives of four druggies, there are plenty of trip scenes and weird-out moments that would only be enhanced by being converted into 3D. The question would be, could your mind take it?”

Atomic Cafe
“Disturbing collection of 1940s and 1950s United States government issued propaganda films designed to reassure Americans that the atomic bomb was not a threat to their safety. Now, who wouldn’t want to see that in 3D?”

Alice in Wonderland (1951 version)
“No, not the new Tim Burton effort due out in 2010, although that’s probably a contender too, but the original film effort would no doubt bring an added dimension (no pun intended) to the Mad Hatter’s tea party and croquet with flamingos”.

Fellini’s Roma
“Rome in 3D directed by Fellini. Do we need any other reason?”

What’s your top 10? What films would you like to see turned into 3D? Let us know in the comments below.


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“This is just the tip of the iceberg. We are seeing a massive shift right now to 3D”.

Words from a rather excited Steve Glum, head of branding and distribution at Passmorelab in San Diego, the world’s largest 3D content provider.

With the world and its dog touting the excitement of 3D you can see why companies like Passmorelab are excited about the world going three dimensional when it comes to watching movies.

The studio specialises in turning 2D movies into 3D, ready for the studios to release in the cinema to a 3D hungry audience, as well as creating its own 3D content.

The company is just finishing up turning the 1968 horror movie Night of the Living Dead into 3D, showing that 3D movies aren’t just about cartoon monsters or space battles in the far reaches of the galaxy.

Originally shot in black and white over 40 years ago, George Romero’s masterpiece has, says Glum, been “painstakingly restored, colorized and converted, frame by frame into full 3D” using the company’s proprietary technology. The process, which took over 12 months to complete at a cost greater than the film’s original production budget, “was no small feat”.

So will it succeed? Glum certainly hopes so:

“3D is out performing 2D content in most cases”, Glum tells us before commenting that most cinemas and studios are keen to embrace the technology because they can charge more for the experience at the cinema.

With over 30 Hollywood 3D blockbusters slated for 2010 and the cinema currently packed with titles like Coraline and Monsters versus Aliens it’s only a matter of time before cinema goers want that experience in the home.

“There is no content yet for the home”, confirms Glum. “But that’s because there isn’t any technology out there yet that is mainstream. No Blu-ray 3D, no vast array of televisions that offers the technology. But do you really think James Cameron will be happy to let that slide?”

Glum is referring to James Cameron’s Avatar due out in the Cinema in December.

The film, which Cameron himself believes will have the same if not greater effect on cinema as the first “talkies”, is expected to catapult 3D to the masses and open the flood gates to more 3D content from all directions.

If, as expected, it is the box-office smash that the studio and Cameron is planning on, then come the time of the scheduled Blu-ray release in 2010 there currently isn’t a way to experience the film in the home.

Industry experts predict that this will force the studios into pushing for the adoption of a standardised format with Blu-ray 3D at the centre of it.

“The industry will change pretty quickly”, states Glum.

Of course you can get 3D for the home at the moment. Anaglyph 3D is probably the most familiar and involves you wearing blue and red glasses. It’s been around for sometime, however to get a “true” 3D experience studios are opting for the more efficient “polarised” method. It still involves you wearing glasses but the 3D effect is considerably better.

This year’s IFA confirms that 2010 will be a big year from a hardware perspective, with Sony, Panasonic, Toshiba, Samsung, LG and the Blu-ray Disc Association all putting their weight behind the technology.

“It will be a number of years before you get to deep penetration, but we still will see a robust market that will begin to emerge in 2010”, Jeffery Katzenberg, the boss at Dreamworks said at 3D Summit in LA in September. “All the major manufacturers are aggressively rolling 3D products beginning next year”.

So are we likely to see a barrage of re-released 2D movies in 3D? As the quote at the top of this article stated:

“This is just the tip of the iceberg”.

With the higher revenue from cinemas, the chance to convince consumers to re-invest in possible new Blu-ray players, TV and films, combined with a hunger for 3D content, expect your world to go 3D very quickly over the next 2 years.

Enjoyed this article about 3DTV? Then check out more articles in our 3DTV week on the 3DTV homepage.


PassmoreLab Confirms World Premiere of 3D Film will take place at Johnny Ramone’s Annual Pilgrimage in Los Angeles

The original 1968 version of the mother of all zombie films, George Romero’s “Night of the Living Dead”, has risen from the dead — literally — as the film’s 3D conversion is complete and its world premiere is now set. San Diego based 3D producer PassmoreLab, in conjunction with the Johnny Ramone Army, has confirmed that the World Premiere of the movie will take place at the Hollywood Forever Cemetery in Los Angeles on Saturday, October 3, 2009, as a part of the 5th Annual Johnny Ramone Tribute.

Ramones’ guitarist Johnny Ramone created the enduring template for punk rock guitar. With his blazing power chords and brutal licks energizing Ramones’ classics like “Blitzkrieg Bop”, “Rockaway Beach” and “Sheena is a Punk Rocker”, Johnny inspired generations of punk bands until his untimely death from prostate cancer in 2004, at age 55. His annual tribute, now in its fifth year and attended by thousands of fans, takes place at the foot of his 8 ft. memorial bronze statue inside the Hollywood Forever Cemetery.

“Johnny was a huge horror movie buff, and ‘Night of the Living Dead’ was one of his top ten horror film favorites of all time. We’ve started a tradition screening some of Johnny’s favorite movies, paired in a double feature with vintage Ramones concerts each year at the annual tribute,” said John Cafiero, Chief of Staff of the Johnny Ramone Army. “We are working with PassmoreLab on another project, and it was just great timing and a perfect fit to show ‘Night of the Living Dead 3D’ for the very first time at the tribute. You couldn’t ask for a better setting… It’s going to be spectacular.”

“Night of the Living Dead”, originally shot in black and white over 40 years ago, was painstakingly restored, colorized and converted, frame by frame into full 3D using Passmorelab’s proprietary technology. The process, which took over 12 months to complete at a cost greater than the film’s original production budget, was no small feat.

“I am a huge fan of this movie, and so it had to be done with complete precision,” said Greg Passmore, president of PassmoreLab. “We love the genre and as cult classics go, this is mother of them all. If you are going to convert a horror classic, this is the one you want to see in 3D.”

“Night of the Living Dead” is perhaps one of the greatest low budget cult movies ever made and is certainly one of the most influential. Its brutally harrowing documentary-style shooting can be seen in many latter-day films including “The Blair Witch Project” and “Cloverfield”, which earned hundreds of millions of dollars worldwide, respectively.

“Night of the Living Dead” was #9 on Bravo’s 100 Scariest Movie Moments and #4 on Johnny Ramone’s top ten list of horror movies. In 2001, the American Film Institute (AFI) named the film to a list of 100 important thrillers.

“We think fans of the film, young and old, will really like zombies in 3D,” said Steve Glum, PassmoreLab’s head of Branding & Distribution. “For the purists out there, this is the original film, converted into 3D for everyone to enjoy again, but now in 3D for the first time. The fact that we are premiering it at the cemetery will just add to the history of the film and its enduring legacy as one of the greatest of all time.”

The World Premiere of “Night of the Living Dead 3D” and the Johnny Ramone Tribute event are open to the public for a $10 per person minimum donation entrance fee with net proceeds benefiting the Johnny Ramone prostate cancer research fund at USC Westside Prostate Cancer Center lead by Dr. David Agus. Gates for the event will open at 5:30pm, and picnic dinners, drinks (including alcohol), pillows, blankets and small chairs are permitted. Attendees of the event will get free commemorative 3D glasses upon entering. Celebrity guest speakers will be in attendance and autograph signings will be scheduled with sole surviving founding member, Ramones drummer & producer Tommy Ramone, and youngest member CJ Ramone. Rare memorabilia will be exhibited along with an art show (curated by Barbara Ramone), of original paintings by the legendary Ramones bassist Dee Dee Ramone, who will receive special homage at the event, as well. Opening featurettes include animated music videos from the Johnny Ramone Army and Osaka Popstar, presented for the first time anywhere in 3D by PassmoreLab. The evening concludes with a vintage Ramones concert shot in 1977 entitled “Its Alive” and the world premiere of “Night of the Living Dead 3D”.

“Johnny felt this movie was shot amazingly and looked genuinely scary,” said Linda Ramone, wife of the legendary guitarist. “He would have been thrilled that the 3D version of the original ‘Night of the Living Dead’ had its world premiere at his tribute. He loved horror movies and he loved the polarized 3D exhibits, so experiencing one of his favorite films that way is something Johnny would have really enjoyed. It’s perfect for the event.”

“Night of the Living Dead 3D” can be seen in selected US theatres and in wide release in 3D theaters in Europe, starting in October. “Night of the Living Dead 3D” will be available in anaglyph DVD on Amazon.com by Christmas, and a 3D TV version will be available when 3D BluRay becomes commercially available.

About PassmoreLab
Passmorelab, the “World’s Largest 3D Content Provider”, is a San Diego-based multi-media production studio that specializes in 3D production and 2D to 3D content conversion. The studio custom-designs and builds its own RED camera 3D rigs for both conventional and rugged film productions, shooting everything from feature films, television and science documentaries, to underwater diving, extreme sports and cave exploration. State-of-the-art facilities include a full 3D production studio, video/film post-production, optical development lab, and a software development environment. Production includes 2D, 3D, high dynamic range time lapse, stereoscopic microscopy and cutting-edge simulation technologies for real time SFX. Passmorelab’s proprietary technology for 2D to 3D video and film conversion is unmatched in the industry, in both turnaround times and conversion costs. PassmoreLab has additional offices in Russia and the Philippines. For more information, visit http://www.passmorelab.com.

About Johnny Ramone Army
For more information about the Johnny Ramone Army and tribute, visit http://www.johnnyramone.com

About Hollywood Forever Cemetery
For more information regarding directions, parking and screening rules, visit http://www.cinespia.org/howto


PassmoreLab Confirms that Film Could Take Our Brains ‘Where We Haven’t Been Before’

James Cameron’s epic new 3D movie Avatar, expected in theaters this Winter, has a mountain of press expectations to climb. The movie is widely rumored to be so forward-thinking that it may change the way we experience movies altogether – and Greg Passmore, president of PassmoreLab in San Diego thinks he knows why.

Responding to a recent NY Times article about Avatar, where behavioral neurologists commented that Mr. Cameron’s work could tap brain systems that are undisturbed by conventional 2D movies, Greg Passmore, a 3D film producer himself, smiles.

“It’s never been done before on this scale,” says Passmore. “And the effect could be mind-blowing.”

Passmore and his team designed a powerful volume renderer for use in seismic exploration and then adapted it for neurology. He became interested in volumetric rendering while working at a neurology clinic in the 1970s while struggling with the crude EEG devices of the time. Over the years, his visualization tools have been used for brain mapping, which reveals what portions of our brains are consuming resources while processing occurs. Over thirty years in the industry and the examination of thousands of case studies have given Passmore a unique perspective.

“The tools are here now. By comparison, good 3D filmmaking, by design, should provide more memorable movies. And I believe this is exactly what James Cameron is trying to pioneer with Avatar,” explains Passmore. “Stereoptic film provides a greater sensation of physical presence and thus stimulates autonomic arousal of risk, provoking emotion and thus memory tagging the event.”

PassmoreLab has a medical division that has long been involved in volumetric imaging using Functional positron emission tomography.

“Datasets supplied by our customers have allowed us to see, in vivo, the spatial processing of the human brain,” says Passmore. “Although part of our spatial cognition is derived from time-based vestibular sensations, it appears that much of our environmental awareness comes from constructing large scale models of our world. The additional input of stereopsis can provide for more efficient building of these models, especially in spaces close to the viewer, by revealing partial occlusions invisible to monocular vision. These differential occlusions presumably help internal model construction.”

A lack of stereopsis can have real world impact, such as the 1996 Delta Flight 554 crash at New York’s LaGuardia Airport, which was caused by inadequate depth awareness due to reduced stereopsis.

“The National Transportation Safety Board determined that the captain of that flight, due to his use of monovision contact lenses, was unable to overcome his misperception of the airplane’s position relative to the runway during the visual portion of the approach,” continues Passmore. “Hence, the aircraft descended below the visual glidepath and collided with terrain on approach.”

Tests conducted at PassmoreLab in driving simulators support this contention.

“With the experience being less passive, the body responds with greater anxiety and the memory becomes more permanent in nature,” says Passmore. “Our emotions are heightened by perceived risk, and our memory becomes tagged by the event. These laws can, in all likelihood, be applied to filmmaking — drawing the audience into the action — and creating the environmental awareness. I can’t wait to see what he has done with Avatar.”