ScreenHunter_03 Sep. 29 13.00Jim here. It’s zombie night at the 5th Annual Johnny Ramone Tribute in the Hollywood Forever Cemetery on October 3rd. Not only is the world 3D premiere of NIGHT OF THE LIVING DEAD (NOTLD) taking place, but NVIDIA will also be there to allow attendees to dispose of zombies in stereoscopic 3D with their 3D Vision technology and Capcom’s RESIDENT EVIL 5!

PassmoreLab did the modern conversion of NOTLD and they are really looking forward to showing their 2D to 3D expertise at the festival.

Rose McGowan(GRINDHOUSE) will be on hand to introduce the movie.

ScreenHunter_01 Sep. 29 12.56The event is open to the public for a $10 per person minimum donation, with proceeds benefiting the Johnny Ramone research fund at USC Westside Prostate Cancer Center. Gates open at 5:30 pm. Picnic dinners, drinks (including alcoholic ones), pillows, blankets and small chairs are permitted. Attendees will receive free commemorative 3D glasses upon entering.

NVDALOGOResident Evil 5 is the latest PC game to take advantage of NVIDIA 3D Vision technology, which transforms standard games into eye-popping, jump-out-of-your-seat, 3D experiences. Not only did its creator Capcom design “out-of-screen-effects” to scare the daylights out of gamers, they also rendered all of the game’s cinematic cut-scenes with the same immersive 3D effect. The critics have raved about the game running on NVIDIA 3D Vision. Said Jeff Haynes of IGN.com,”Resident Evil 5 was designed to fully take advantage of 3D, [with] certain segments of the game piercing the digital ‘fourth wall’ with a sense of negative depth that is quite incredible.”

“Night of the Living Dead was one of Johnny Ramone’s top ten horror film favorites of all time,” said John Cafiero, chief of staff of the Johnny Ramone Army, an official entity acting on behalf of the seminal punk rocker and his Estate preserving the icon’s memory and legacy. “What better way to celebrate the world premiere of this incredible flick in 3D than to give people a virtual experience to fight the living dead in Resident Evil 5 in 3D on NVIDIA’s latest gaming hardware.”

For more information: 5th Annual Johnny Ramone Tribute, NVIDIA 3D Vision, PassmoreLab.


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The cinema might be being filled with new 3D movies, but what if we could go back in time and film everything in 3D? What movies would you want to watch again with a pair of polarized stereoscopic glasses? We asked Greg Passmore, president of PassmoreLab, to give us the top 10 films he would have converted to 3D…and may STILL convert, if he has the chance!

While his studio is probably not a name you’ve heard of (yet), PassmoreLab is the world’s largest 3D content provider, specializing in both creating new 3D content and converting previously-shot 2D content into full digital 3D.

Blade Runner
“This has got to be high on anyone’s list. It certainly is on ours. All those lights, the action, the futuristic scenery. Whether it’s the opening sequence or when the female replicant falls through the plate glass window, we know your eyes wouldn’t be able to take it all in”.

Apocalypse Now
“Duvall’s famous line ‘I love the smell of napalm in the morning, it smells like victory’ in 3D would be even more mind-numbing, surely. Then you’ve got all the jungle messing with your mind and — what about that fan scene — we bet that would be really trippy in 3D”.

The Shining
“Here’s Johnny!” As Jack Nicholson throws his face at you giving you the shivers. Combine that with the boy on the bike whizzing around the corridors of the empty hotel and you’ve got yourself a 3D movie that is surely scarier than the flat 2D version”.

Planet Earth
“Natural history documentary from the BBC that is stunning as it is, throw in some 3D for good measure and it would be like the animals are actually in your living room stealing your TV dinner. Anything underwater is always impressive in 3D, just imagine how cool it would be here”.

Koyaanisqatsi
“A Philip Glass soundtrack, a movie that is experimental in the first place. Enough said”.

Nuremberg Trials
“Showing that 3D isn’t just for the action-packed Hollywood blockbuster 3D can be used to bring documentaries to life and in this case the 1947 film of the Nuremberg Trials”.

Requiem for a Dream
“Indy film about the lives of four druggies, there are plenty of trip scenes and weird-out moments that would only be enhanced by being converted into 3D. The question would be, could your mind take it?”

Atomic Cafe
“Disturbing collection of 1940s and 1950s United States government issued propaganda films designed to reassure Americans that the atomic bomb was not a threat to their safety. Now, who wouldn’t want to see that in 3D?”

Alice in Wonderland (1951 version)
“No, not the new Tim Burton effort due out in 2010, although that’s probably a contender too, but the original film effort would no doubt bring an added dimension (no pun intended) to the Mad Hatter’s tea party and croquet with flamingos”.

Fellini’s Roma
“Rome in 3D directed by Fellini. Do we need any other reason?”

What’s your top 10? What films would you like to see turned into 3D? Let us know in the comments below.


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“This is just the tip of the iceberg. We are seeing a massive shift right now to 3D”.

Words from a rather excited Steve Glum, head of branding and distribution at Passmorelab in San Diego, the world’s largest 3D content provider.

With the world and its dog touting the excitement of 3D you can see why companies like Passmorelab are excited about the world going three dimensional when it comes to watching movies.

The studio specialises in turning 2D movies into 3D, ready for the studios to release in the cinema to a 3D hungry audience, as well as creating its own 3D content.

The company is just finishing up turning the 1968 horror movie Night of the Living Dead into 3D, showing that 3D movies aren’t just about cartoon monsters or space battles in the far reaches of the galaxy.

Originally shot in black and white over 40 years ago, George Romero’s masterpiece has, says Glum, been “painstakingly restored, colorized and converted, frame by frame into full 3D” using the company’s proprietary technology. The process, which took over 12 months to complete at a cost greater than the film’s original production budget, “was no small feat”.

So will it succeed? Glum certainly hopes so:

“3D is out performing 2D content in most cases”, Glum tells us before commenting that most cinemas and studios are keen to embrace the technology because they can charge more for the experience at the cinema.

With over 30 Hollywood 3D blockbusters slated for 2010 and the cinema currently packed with titles like Coraline and Monsters versus Aliens it’s only a matter of time before cinema goers want that experience in the home.

“There is no content yet for the home”, confirms Glum. “But that’s because there isn’t any technology out there yet that is mainstream. No Blu-ray 3D, no vast array of televisions that offers the technology. But do you really think James Cameron will be happy to let that slide?”

Glum is referring to James Cameron’s Avatar due out in the Cinema in December.

The film, which Cameron himself believes will have the same if not greater effect on cinema as the first “talkies”, is expected to catapult 3D to the masses and open the flood gates to more 3D content from all directions.

If, as expected, it is the box-office smash that the studio and Cameron is planning on, then come the time of the scheduled Blu-ray release in 2010 there currently isn’t a way to experience the film in the home.

Industry experts predict that this will force the studios into pushing for the adoption of a standardised format with Blu-ray 3D at the centre of it.

“The industry will change pretty quickly”, states Glum.

Of course you can get 3D for the home at the moment. Anaglyph 3D is probably the most familiar and involves you wearing blue and red glasses. It’s been around for sometime, however to get a “true” 3D experience studios are opting for the more efficient “polarised” method. It still involves you wearing glasses but the 3D effect is considerably better.

This year’s IFA confirms that 2010 will be a big year from a hardware perspective, with Sony, Panasonic, Toshiba, Samsung, LG and the Blu-ray Disc Association all putting their weight behind the technology.

“It will be a number of years before you get to deep penetration, but we still will see a robust market that will begin to emerge in 2010”, Jeffery Katzenberg, the boss at Dreamworks said at 3D Summit in LA in September. “All the major manufacturers are aggressively rolling 3D products beginning next year”.

So are we likely to see a barrage of re-released 2D movies in 3D? As the quote at the top of this article stated:

“This is just the tip of the iceberg”.

With the higher revenue from cinemas, the chance to convince consumers to re-invest in possible new Blu-ray players, TV and films, combined with a hunger for 3D content, expect your world to go 3D very quickly over the next 2 years.

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